This project led to the development of a physical prototype for the interior of an autonomous vehicle, as well as a digital prototype of a AI that would be included. This case study required quite a bit of research into the psychology of passengers. Interviewing passengers and drivers of all ages, as well as car share operators who had the most valuable insights to help shape the final prototypes.

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The physical prototypes were made to include comfort and environmental options for users they may be familiar with, as well as media and entertainment systems. The idea for an integrated AI was developed as many interviewees felt uneasy about traveling in a car without a steering wheel. The "AI" was developed in SparkAR, exported as a filter for Instagram and Snapchat, and recorded for presentation purposes.